Flyline Search Marketing ®

Marketing For Mayfield Florist

Flyline Search Marketing® was hired by Mayfield Florist in June of 2017. The owner operators of Mayfield Florist are Don and Greg Coleman and their family. Don runs the day to day operations and Greg serves in a number of different capacities. Last year, they hired our firm to come in and totally revamp their online tactics, strategies and program. They choose to sign a multi-year service agreement with us, bringing us onboard as a strategic partner.

When we first met Don and Grey, they were using a Media 99 website. They were operating 2 flower design centers in the Tucson, Arizona area. Since hiring Flyline Search Marketing, Mayfield has seen a dramatic improvement in their online metrics. In fact, the data shows a meteoric rise in their key metrics.

Amazing Results

Here is a high level summary of the results we have generated. These results were pulled directly from Google Analytics, meaning they only reflect the sales we drove through the clients online shopping cart. The numbers below do not include the robust growth we have driven in call-in sales, related directly to the PPC work we are doing for the client.

Online Revenue

Just looking at sales that have processed through the shopping cart, without adding in any of the phone sales we have generated, online revenues have grown from $345,373, up to $879,465. That amounts to an overall increase of 154.64%. This incredible growth rate clearly places Mayfield Florist in the position of being one of the fastest growing Flower Shops in the country.

Online Sales

Just looking at sales that have processed through the shopping cart, without adding in any of the phone sales we have generated, online revenues have grown from 4328 up to 9352. That amounts to an increase of 116.08% . Again, you can count the number of flower shops in the United States that are growing at this rate on 1 hand.

Average Order Value | E-Commerce Conversion Rate

As part of our strategic plan, we created a brand new website for the client. We choose to deploy a new Emerald City floral site for the client. Most website design and rollout projects traditionally take between 3 to 5 months to complete. Our team successfully designed and deployed the new Mayfield website in approximately 3 weeks! The new site allowed us the opportunity to update the clients product mix, tactics and strategies. We also optimized all web content on the site to ensure a great customer experience and to help the search engines to better understand the products and services offered by Mayfield Florist. Those activities helped us to dramatically improve the average value of Mayfield web sales. Over the past 16 months, we have grown the average order value of online orders for Mayfield from $79.80 per sale, to $94.04 per sale. The improvements we drove in their online conversion rates were even more dramatic. We improved their e-commerce conversion rate from 3.57% to 8.71%.

If you are looking for a marketing firm who is fiercely loyal to those we serve, integrates into your business as a true strategic partner, puts your needs ahead of their own and focuses on driving success for you and your firm, then Flyline Search Marketing could be potentially great fit with your company. We love our customers and work tirelessly on their behalf. If you are interested in working with us, we hope you call us at (678) 241-9892 and let us know more about you and your floral design business.