Flyline Search Marketing ®
Marketing For Mayfield Florist
Flyline Search Marketing® was hired by Mayfield Florist in June of 2017. The owner operators of Mayfield Florist are Don and Greg Coleman and their family. Don runs the day to day operations and Greg serves in a number of different capacities. Last year, they hired our firm to come in and totally revamp their online tactics, strategies and program. They choose to sign a multi-year service agreement with us, bringing us onboard as a strategic partner.
When we first met Don and Grey, they were using a Media 99 website. They were operating 2 flower design centers in the Tucson, Arizona area. Since hiring Flyline Search Marketing, Mayfield has seen a dramatic improvement in their online metrics. In fact, the data shows a meteoric rise in their key metrics.
Amazing Results
Here is a high level summary of the results we have generated. These results were pulled directly from Google Analytics, meaning they only reflect the sales we drove through the clients online shopping cart. The numbers below do not include the robust growth we have driven in call-in sales, related directly to the PPC work we are doing for the client.
Online Revenue
Just looking at sales that have processed through the shopping cart, without adding in any of the phone sales we have generated, online revenues have grown from $345,373, up to $879,465. That amounts to an overall increase of 154.64%. This incredible growth rate clearly places Mayfield Florist in the position of being one of the fastest growing Flower Shops in the country.
Online Sales
Just looking at sales that have processed through the shopping cart, without adding in any of the phone sales we have generated, online revenues have grown from 4328 up to 9352. That amounts to an increase of 116.08% . Again, you can count the number of flower shops in the United States that are growing at this rate on 1 hand.
Average Order Value | E-Commerce Conversion Rate
As part of our strategic plan, we created a brand new website for the client. We choose to deploy a new Emerald City floral site for the client. Most website design and rollout projects traditionally take between 3 to 5 months to complete. Our team successfully designed and deployed the new Mayfield website in approximately 3 weeks! The new site allowed us the opportunity to update the clients product mix, tactics and strategies. We also optimized all web content on the site to ensure a great customer experience and to help the search engines to better understand the products and services offered by Mayfield Florist. Those activities helped us to dramatically improve the average value of Mayfield web sales. Over the past 16 months, we have grown the average order value of online orders for Mayfield from $79.80 per sale, to $94.04 per sale. The improvements we drove in their online conversion rates were even more dramatic. We improved their e-commerce conversion rate from 3.57% to 8.71%.
Flyline Search Marketing deployed our comprehensive marketing program for Mayfield around July 1, 2017. We originally created that program in 2009, while serving Carithers Flowers. Over the past 10 years, we have continued to serve Carithers and have steadily enhanced and modified the original floral marketing program design. At this point, our floral marketing program has now morphed into a tactical weapon for the clients we serve. It allows us to come into any market and begin securing more market share for our clients. Ask any of our flower shop owners. They will tell you that the program gives them a strategic and tactical advantage over their competition.
Over the last nine years, Flyline Search Marketing has been blessed to earn the business of many of the top independent florists in the United States. We provide a turn-key, comprehensive Internet marketing program, for all of them. Each flower shop in the group has experienced growth that exceeds normal industry trends. The opportunity to serve so many flower shops has positioned us to continually refine, enhance and improve our program strategies and design.
Our comprehensive marketing program is reasonably priced, packed with tons of great services and proven to be effective in every market we have deployed it. We have deployed this package for nationally acclaimed Florists all over the United States, including firms like Peoples Flowers in Albuquerque, New Mexico, Allen’s Flowers in San Diego, California and Veldkamp’s Flowers in Denver, Colorado. Ask our clients what they think! We get most of our new clients from referrals that come from our current customers. The biggest compliment that a customer can ever pay you is when they tell another florist about the great work you are doing for them.
If you are looking for a marketing firm who is fiercely loyal to those we serve, integrates into your business as a true strategic partner, puts your needs ahead of their own and focuses on driving success for you and your firm, then Flyline Search Marketing could be potentially great fit with your company. We love our customers and work tirelessly on their behalf. If you are interested in working with us, we hope you call us at 1-866-258-5511 and let us know more about you and your floral design business.
