Flyline Search Marketing ®

Marketing For Rockcastle Florist

Flyline Search Marketing® was hired by Rockcastle Florist in April of 2017. The owners of Rockcastle Florist are Keith and Wendy Rockcastle. They hired Flyline to grow top line revenues and to help their firm achieve a dominant market position in the Fingers Lakes New York area. Online metrics have been on a rapid incline since deploying our comprehensive marketing program for them. In 2016, the Rockcastle’s generated approximately $260K in online revenue. We were hired in early 2017. As of 2020, we are now producing more than $1 million a year in online revenue.

The Rockcastle’s choose to bring us in as a strategic partner. When we were hired in early 2017, they signed a multi-year service agreement with us. In 2019, they signed another multi-year renewal. They have always viewed and treated us as a strategic partner in our journey together. That has allowed the relationship and the performance results to flourish. Our team absolutely thinks the world of Keith, Wendy and their daughter Mary. They are some of the finest people in the floral industry. Very blessed to serve their family and to call them friends.

The first thing we did was to create a new, robust, fully responsive website for them. They had previously been using a TeleFlora site. We needed to have them on a modern web platform that would allow us to utilize all of the tools we bring to the table. Our plan for the new website was to move them over to the Emerald City website platform. The Emerald City web platform is a state of the art, floral specific, website platform that is arguably one of the best possible platforms that a florist could hope to use.

Working in conjunction with the Emerald City team, we were able to have the new site up and running within just 1 month. The new site went live on May 1, 2017, just in time to support our Mother’s Day sales and marketing efforts. With the new website in place, we were able to unleash the full power of our comprehensive marketing program for them. Our comprehensive marketing program was originally created 9 years ago for Carithers Flowers. Over the past 9 years, it has steadily morphed into the most effective floral marketing platform in the country. Ask any of our flower shop owners and they will tell you that the program gives them a tactical advantage over their competition.

Our comprehensive marketing program is reasonably priced, packed with tons of great services and proven to be effective in every market we have deployed it. We have deployed this package for nationally acclaimed Florists all over the United States, including firms like Peoples Flowers in Albuquerque, New Mexico, Allen’s Flowers in San Diego, California and Veldkamp’s Flowers in Denver, Colorado. Ask our clients what they think! We get most of our new clients from referrals that come from our current customers. The biggest compliment that a customer can ever pay you is when they tell another florist about the great work you are doing for them.

If you are looking for a marketing firm who is fiercely loyal to those we serve, integrates into your business as a true strategic partner, puts your needs ahead of their own and focuses on driving success for you and your firm, then Flyline Search Marketing could be potentially great fit with your company. We love our customers and work tirelessly on their behalf. If you are interested in working with us, we hope you call us at (678) 241-9892 and let us know more about you and your floral design business.