Flyline Search Marketing ®

Comprehensive Internet Marketing Programs For Health Clubs & Fitness Centers

Flyline Search Marketing ® has spent the past four years designing and perfecting an Internet Marketing program specifically to support the advertising needs of Fitness Centers. The Anytime Fitness Center in Roswell, Georgia has served as the beta site for program testing. At this point, we have a very solid marketing strategy in place for that gym that has proven to produce steady growth over an extended period of time. With club owners facing the toughest economy since the great depreciation, the need for an effective advertising program has never been more critical.

The marketing program we created was built to generate an immediate, steady and sustainable stream of new membership leads over the course of the entire year. As many of you have learned, the gym business is cyclical in that Winter membership sales are generally robust, while Spring enrollments are anemic. A Social Media program element was included to help the club increases it’s overall brand awareness within the Roswell community. Finally, for the club to succeed long term they needed a solid website, optimized for SEO, with a Blog and PR campaign to position the gym to grow their free organic placement opportunities on major search engines over the long haul. Many Anytime Fitness owners we’ve spoken with have tried Direct Mail, Postcards, Yellow Pages, Gym Ticket and many other programs that made their way through franchise channels. None of those programs have produced any measurable, sustainable or cost effective results.

How We Solve The Lead Generation Challenge

At the heart of our lead generation strategy is Google Adwords. Our Adwords team has skillfully created an elaborate series of highly targeted campaigns and ad groups all specifically focused on generating membership sales for the club. We deliver the advertising message by utilizing field tested Google Adwords display, text and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases, all focused on delivering sales conversions for the club owner. We built ad campaigns to support every single product or service offered by the gym. These campaigns are strategically run on the Google Search and/or Display ad network, depending upon the specific gym service they are designed to support and audience and/or demographic they need to reach.

Example: We utilize the Google Search network to generate new gym membership leads, new tanning clients, group class participants, boot camp clients, as well as sport specific and personal training clients. We in turn deploy ads on the Google Display network to support the clubs Remarketing program. Google Adwords is the absolute perfect solution for precisely targeting the exact audience and demographic that fitness club owners need their advertising message to reach. Most fitness center franchise owners operating in major metropolitan areas have an approximate three to five mile drawing radius for attracting new club members. Fitness gym owners in cities like Atlanta, Dallas/Fort Worth, San Diego and Orlando all face major competition from other other fitness chains, usually located within minutes of their clubs. Problem solved! We can precisely geo-target your Google Adwords campaigns to any mileage radius out from your club. This provides a huge advantage over traditional advertising like Yellow Pages, Magazines, Newspapers, Radio, and Television.

How We Increase Brand Awareness

Building your brand is mission critical to the success of your business. We have a number of tools that we use, which help in boosting brand awareness and recognition. Those tools include the use of social media platforms, such as; Facebook, Twitter, Pinterest and Youtube. There are also some newer social media platforms, like Instagram and Snapchat that are also beginning to contribute to the web traffic flow for gyms, fitness centers and personal training facilities. All of these tools are affordable and proven effective in helping to build brand awareness.

Here are some examples of these tools being used with our clients, Anytime Fitness of Roswell Georgia and Georgia Personal Training Center.

Facebook Business Page – Anytime Fitness Center

Twitter Account – Anytime Fitness Center

Instagram Account – Matt Lein at Georgia Personal Training

How We Drive Up Organic Placement Opportunities For Your Gym

There is a very specific process required to increase your websites organic power. It starts with building your own, affordable and effective website. Each website we create has a CMS administrative update tool that allows users to quickly and easily add new pages to their site. In addition, the CMS tool allows us for page optimization, including set-up of unique meta tags for each and every page. The meta tags are established by our optimization strategists following Google best practice guidelines. Next comes the blog. The blog has a number of uses. First, it allows you to create new, fresh, relevant content to serve up to your prospective clients. Next, blogs ensure that all that new content you are producing is available to be indexed by the search engines. Not only is it being indexed, but, it is being indexed with your links attached. In addition to the website and blog, we also deploy the use of Internet PR Releases. We ensure that the latest news surrounding the clients business is captured and delivered to the public via a PR News Release. These releases are also indexed by the major search engines. A side benefit of Blogging and PR Release is the natural in-bound links that they help to build.