On-Page & Off-Page SEO Basics
Search Engine Optimization is a continually evolving science. The SEO playing field has historically operated somewhat like a scene from an old western movie. The fastest gun, who could push the envelope the furthest generally won the fight for organic placement. Please hear this message clearly. Those days are gone forever! Why? Because search engines like Google, Yahoo, Bing and Ask have all made it their missions to identify these SEO gunslingers and to flag the sites they support who are pushing the envelope too far. The search engines, especially Google, are now quite effectively restricting organic placement opportunities for website owners who are still trying to play outside the rules. Google solved that problem last year through a major overhaul of the organic algorithms.
SEO ELEMENTS WE RECOMMEND THAT YOU FOCUS ON
SEO Strategies | On-Page & Off-Page SEO Recommendations & Strategies We Employ For Our Clients
Create Search Engine Friendly URL’s - It is mission critical to ensure the search engines can easily index and process your websites URL strings via their algorithms. Our website platform and CMS admin tool are designed to allow our site owners to create unique and properly structured URL’s for each main, secondary or tertiary navigation page created.
Example: Note that the URL of this particular page on our website is: (http://flylineusa.com/seo.html) This structure ensures that the search engines are able to index both keyword phrase “flylineusa.com” and the keyword “seo.” If you view some of our secondary page URL’s you can see that we continue with this formating style, but, include a dash between our keywords after the forward slash. Example: (http://flylineusa.com/facebook-fan-pages.html). Our website platform is designed to automatically handle the formatting, you just choose and enter your page names.
Deliver Keyword Rich Content: It is not enough to just serve up content. You need to ensure that you weave relevant keyword phrases that specifically relate to the products and services you offer, throughout your content pages. We recommend that you place the most mission critical terms to your business near the top of the content page. The algorithms historically have assigned higher relevance to keyword found near the top of each page.