Marketing For Fitness Centers

Comprehensive Internet Marketing Programs For Health Clubs & Fitness Centers

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Flyline Search Marketing has spent the past four years designing and perfecting an Internet Marketing program specifically to support the advertising needs of Anytime Fitness Centers. The Anytime Fitness Center in Roswell, Georgia has served as the beta site for program testing. At this point, we have a very solid marketing strategy in place for that gym that has proven to produce steady growth over an extended period of time. With club owners facing the toughest economy since the great depreciation, the need for an effective advertising program has never been more critical.

The marketing program we created for Anytime of Roswell was built to generate an immediate, steady and sustainable stream of new membership leads over the course of the entire year. As many of you have learned, the gym business is cyclical in that Winter membership sales are generally robust, while Spring enrollments are anemic. A Social Media program element was included to help the club increases it’s overall brand awareness within the Roswell community. Finally, for the club to succeed long term they needed a solid website, optimized for SEO, with a Blog and PR campaign to position the gym to grow their free organic placement opportunities on major search engines over the long haul. Many Anytime Fitness owners we’ve spoken with have tried Direct Mail, Postcards, Yellow Pages, Gym Ticket and many other programs that made their way through franchise channels. None of those programs have produced any measureable, sustainable or cost effective results.

How We Solve The Lead Generation Challenge

At the heart of our lead generation strategy is Google Adwords. Our Adwords team has skillfully created an elaborate series of highly targeted campaigns and ad groups all specifically focused on generating membership sales for the club. We deliver the advertising message by utilizing field tested Google Adwords display, text and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases, all focused on delivering sales conversions for the club owner. We built ad campaigns to support every single product or service offered by the gym. These campaigns are strategically run on the Google Search and/or Display ad network, depending upon the specific gym service they are designed to support and audience and/or demographic they need to reach.

Example: We utilize the Google Search network to generate new gym membership leads, new tanning clients, group class participants, boot camp clients, as well as sport specific and personal training clients. We in turn deploy ads on the Google Display network to support the clubs Remarketing program. Google Adwords is the absolute perfect solution for precisely targeting the exact audience and demographic that Anytime Fitness club owners need their advertising message to reach. Most Anytime Fitness franchise owners operating in major metropolitan areas have an approximate three to five mile drawing radius for attracting new club members. Anytime Fitness gym owners in cities like Atlanta, Dallas/Fort Worth, San Diego and Orlando all face major competition from other other fitness chains, usually located within minutes of their clubs. Problem solved! We can precisely geo-target your Google Adwords campaigns to any mileage radius out from your club. This provides a huge advantage over traditional advertising like Yellow Pages, Magazines, Newspapers, Radio, and Television.

 

How We Increase Brand Awareness

Once we conquered the lead generation challenge, we immediately switched our attention to increasing brand awareness for the Anytime Fitness of Roswell gym. There are a number of Internet marketing tools that are exceptional choices for building Brand Awareness. We started by creating a Facebook account for the gym owner. Our social media team then built and deployed a custom Facebook business/fan page (http://www.Facebook.com/AnytimeFitnessRoswellGeorgia). In addition to Facebook, we also created a Twitter account for the client (http://www.twitter.com/Roswell24HrGym).

 

How We Drive Up Organic Placement Opportunities For Your Gym

There is a very specific process required to increase your websites organic power. It starts with building your own, affordable and effective website. Take a look at the website we created for Anytime Fitness of Roswell. This site has a CMS administrative update tool that allows us to quickly and easily add new pages to the site. In addition, the CMS tool allows us to set-up unique Meta Tags for each and every page. The Meta Tags are established by our SEO strategists following Google best practice guidelines. Next comes the blog. The blog has a number of uses. First, it allows you to create new, fresh, relevant content to serve up to your prospective clients. Next, blogs ensure that all that new content you are producing is available to be indexed by the search engines. Not only is it being indexed, but, it is being indexed with your links attached. In addition to the website and blog, we also deploy the use of Internet PR Releases. We ensure that the latest news surrounding the clients business is captured and delivered to the public via a PR News Release. These releases are also indexed by the major search engines. A side benefit of Blogging and PR Release is the natural in-bound links that they help to build.

 

Premier Level Program

> Google Adwords Program, Full Account Management

> Google Places Account Set-up, Google Express Ads Created & Deployed

> Google Webmaster Tools Account Set-up, +1 Button Added To Website

> Yahoo/Bing Sponsored Search Platform, Full Account Management

> Yahoo Local Listing Set-up, Bing Local Listing Set-up

> Facebook Fan Page Micro-site, Custom Design and Deployment

> Twitter Account Set-up and Full Account Management

> Google Blogger Account Set-up, Content Writing and Full Blog Management Included

> Internet Press Release Account, Content Writing and Active Account Management Included

> 2 Call Tracking & Recording Lines Displayed With Google & Yahoo/Bing Ads, Client Gets Access To Call Tracking Center & Analytics

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Standard Level Program

> Google Adwords Program, Full Account Management

> Google Places Account Set-up, Google Express Ads Created & Deployed

> Facebook Fan Page Micro-site, Custom Design and Deployment

> Twitter Account Set-up and Full Account Management

> 1 Call Tracking & Recording Line Displayed With Google Adwords Ads, Client Gets Access To Call Tracking Center & Analytics

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Basic Level Program

> Google Adwords Program, Full Account Management

> Google Places Account Set-up, Google Express Ads Created and Deployed

> Facebook Fan Page Micro-site, Custom Design and Deployment

> 1 Call Tracking & Recording Line Displayed With Google Adwords Ads, Client Gets Access To Call Tracking Center & Analytics

To See Price Click Button